Gift Cards are a subtle approach when it comes to developing the image of your brand. This element of your business holds the potential to drive in more business but changes the medium. According to studies, customers who use gift cards tend to spend more while shopping as gift cards are more accessible when compared to regular payments via EMV payment methods & more.
Shoppers are also convinced to head to the store if they have a gift card as one study also reinforced the fact that 51% of participants were likely to head to the store and spend beyond the actual value of the gift card. It is also observed that gift cards experience an inevitable sales hike during peak seasons or seasonal festivities such as Christmas, Halloween, and other significant events.
The above-mentioned facts clearly suggest that gift cards are the way to elevate your business to new heights as your customers can also gift the cards to their loved ones and therefore provide free marketing inclusive of increased sales.
Below are some of the ways that you can improve the likelihood of selling more gift cards from your retail store or outlet with your managed IT services and expertise:
Shelf Visibility Matters:
You can hit the jackpot but displaying your gift cards at the right place and time. First, it is important to gauge the high-traffic areas of your store and then place the gift cards there with their respective items. Not only is shelf visibility important, but it also needs to resonate with the contrast of the other things that are present. If you wish to ensure that your customer does not leave without picking up a gift card, then the area with the utmost traffic is your checkout counter that is coupled with an advanced POS system of course!
Active Marketing Can Get the Job Done:
Generally, the concept of gift cards is to be provided on demand, but it is up to you and how you wish to play around with the versatility of gift cards. It is essential to get your employees on the same page with the importance that gift cards uphold, and the best way to do it is to integrate the gift cards into your Cloud Point-of-Sale system. This would not only keep on reminding them about how they need to emphasize on the sales of gift cards, but it would also make the gift cards easier to upsell as they can be turned into combos during purchases of a significant amount with the help of your POS terminal for sales.
Significance of Themes and Channels of Marketing:
Harnessing the potential of all your necessary resources to double down on your profits is always a good idea but lucky for you, you have a plethora of options to work with because of the advent of social media and your very own eCommerce POS system for small businesses that augments the potential of your business. All you have to do is list down the gift cards on your eCommerce website and pair them with the relevant product purchases to create unlimited opportunities for your business to grow!