Customer Relationship Management System2019-08-02T02:34:59+00:00

Built-in CRM for Retailers

sales marketing software

Request a Demo

Nurture customer relationships

Engage customers and build stronger relationships with Counterpoint’s powerful built-in CRM module.

In the new battle for customer retention, using the right technology to manage customer data and interactions will be your bread and butter. Constructing an enriching shopping experience with the right CRM will undeniably drive customer loyalty and your business’s growth.

Real-time client database management

Capture customer behavior and trends to optimize your sales and promotions with powerful data analytics tools. Access and manage all client information, including orders, layaways, personal information, and contact information from any device.

You can even manage their account’s receivable, sales quotes, credit cards on file, and deliveries through Counterpoint.

Targeted campaigns across all channels

For retailers, NCR Counterpoint’s CRM helps to build personalized customer experiences across all channels, including brick-and-mortar and online store.

Besides managing the database, our marketing tools help you keep your customers’ needs top of mind, listening to what they want, and responding in a timely manner with loyalty programs, email marketing, and gift cards.

By connecting sales associates, partners, and employees with key information about your customers, you allow everyone to provide the right products and the kind of service that builds evangelists to your brand.

Learn More about Email Marketing

Integrate Counterpoint to Salesforce CRM

Using Salesforce CRM already? We can integrate NCR Counterpoint to popular CRM software such as Salesforce CRM.

Learn more about integrating Salesforce CRM

Our Clients


martha clara vineyards

A year ago, our company switched from Microsoft Dynamics to NCR Counterpoint with the help of the staff at POS Highway. Admittedly, we were nervous. Who wouldn’t be when switching over POS systems? There’s a lot to learn and prepare for.

We found the transition process to be smoother than we ever could have expected, and that is in part thanks to the intuitiveness of Counterpoint, but mainly due to the excellent preparation, training, and support from the staff at POS Highway.

minnicks logo transparent

NCR Counterpoint Cloud is the perfect point of sale solution for us, packed with robust features every liquor and tobacco store owner dreams of. Now my stores are managed centrally by one system, connecting the inventory and physical counts across all locations. This ensures my associates know exactly what is in stock and is able to meet our customers’ expectations.


I have found little that this point of sale can’t do for standard SKU’s.   I can report on anything.  I can compare dates on sales from this year and last year within seconds. Searching for data is a breeze!  I can find out anything. ATF loves me. Making data-driven business decisions is a snap.

Retail blog articles

How to Dispose of Old or Surplus Inventory in 8 Simple Ways

Categories: Point of Sale|Tags: , , , , , , , |

Did you stock up for a seasonal festivity, but the sales were not as expected? And now you’re left with surplus […]

Increase Your Business’s Profit Margins – 3 Tips for A Better Profitability

Categories: Customer Service, Retail Operations Management|Tags: , , |

Keeping track of your business’s profit margin and your return on investments is one of the most crucial ways to determine […]

A Guide to Omnichannel Retailing

Categories: Point of Sale|Tags: , , , , , , , |

Do you wish to stay ahead of your game? Omnichannel retailing is the holy grail when it comes to augmenting the […]

Go to Top