Customer Loyalty and Discounts
If you belong to the retail industry, your customers are undoubtedly the heart and soul of your business. We understand that sales may be the lifeblood and your inventory may be the backbone that your business resides on. However, without loyal and active customers, no important. Your loyal customers may be the biggest asset that you’d want to ensure to stay with you forever.
With integrated customer loyalty and discount management features, you can take your arms store to the very next level with the NCR counterpoint. Knowing your customer is perhaps the most important part of running customer loyalty campaigns. Without knowing your customers, you just simply can’t take your content to the level that you may need to.
Create complete customer profiles on the fly and track everything from their purchases, to the items they purchase, to the discount codes they used, and even their birthdays. Here’s an example:
James is an army veteran and an arms vendor who is a consistent customer of All-American Ammo Shop due to his job. With consistent purchases, James has proven to be a loyal customer of the shop. What’s the best thing that the store can do for James? Well, you can offer a custom discount of flat 20% off to good ol’ Jamie as a discount. That’d cheer him up! Here’s another idea: Why not also add up a complimentary membership card in appreciation of James’ service to the country? Well that’s even better! You’ve gained a customer for life. All of this in just a few taps on the POS system! This is what makes the NCR counterpoint the best POS system for Gun Stores.
Discounts are easy to provide on the fly. Business owners can add discounts even at the last minute at the check-out. Additionally, you can also add more than one discounts at the same time right at the checkout: E.g.
Nathan has a special membership card which makes him eligible for a 20% discount and he’s already buying a product that’s eligible for a storewide discount. What happens now? Nathan can now avail both the discounts at checkout. This enables your business for maximum customer loyalty.
All those customers must be leading to a lot of data? Well, why not utilize that data to create retargeted customer campaigns with exclusive discounts on selected products. Need an amazing idea for a retargeting campaign? Here’s an example for you can do:
Run a filter on your POS system for the most frequent purchases over your store. Align all customer profiles and run a targeted email marketing newsletter for those customers targeting a low selling product at a limited time discount. What happens next? An automatic boost in sales! That’s right, get immediate sales on the busness with a retargeting customer loyalty campaign.
With price rules, you can run several different types of campaigns. Run promotional campaigns focused on a limited time sale for all customers. Or run a contractual price campaign with focus on the store members valid for a limited time. Got a special event coming soon? Run a special price campaign to apply storewide changes to selected or all products for a limited time. For example: Run a special campaign on all of your products on Labor Day at a flat discount by simply applying a special price rule to all of your inventory or a specific category. This enables you to create even better customer loyalty than usual. You can apply over 6 different price rules when working with advanced price rules. Where price 1 remains the basic price that you want to work with.
Packed with hundreds of customer loyalty, inventory management, vendor management and discount features, counterpoint is easily one of the best POS systems for gun stores in the market.
business in the world can ever prosper. Keeping connected with these customers is very