POS, ERP, and Wholesale Solutions for Surf Shops

Surf Shop POS System

Reporting and Analytics

Analyze performance metrics across all store locations and warehouses through one smart system.

Control Inventory

Automated inventory and purchasing activities provide real-time accuracy to meet customer demand.

Advanced Pricing

Assign different price levels and price rules by a variety of dimensions, such as retail vs. wholesale price levels.

Best POS Software for Surf Shops

As a surf shop retailer, you need technology that not only manages your wide range surfboards to apparel items but has the features to ensure you are running your business at its maximum efficiency.

Only Counterpoint controls your inventory with user-defined profile fields, ensures that warranty information stays up-to-date, has special ordering capabilities, manages your vendors, and can sell your goods online.

Enjoy a POS system in your surf shop that works seamlessly so you are able to focus on what matters most: your customers.

Inventory Management

Easily manage your stock, automate inventory purchases, create a customer loyalty program and much more with CounterPoint surf shop POS system.

With our software, you are able to track your merchandise from receipt to the end of the warranty and every step in between.

Inventory Management Overview

Point of Sale

Do not worry about calculating commissions and employee sales performance anymore; the POS system does all this for you.

Manage your relationship with your most hardcore customers by using customer loyalty programs and tracking the previous purchases of your best customers.

Point of Sale Overview

Advanced Pricing

Customize pricing for single units and packages, and customize your labels and barcodes to suit the style of your surf shop. Everything is taken care of for you so you can focus on the fun parts of running a surf shop.

Advanced Pricing Overview

For more information about how our point of sales systems and software can help your business thrive, contact one of our friendly customer service representatives toll free at 1-888-881-1988.

Request Demo or Consultation
Point of Sale

Train associates in under 20 minutes to quickly input orders, capture customer info, process payment, and view inventory.

Reporting and Analytics

Analyze all key performance areas with an extensive library of reports. Customize, generate, and send reports on the fly.

Purchase Order Management

Automate your purchasing workflow. Send POs and receive products to any warehouse or store location.

Inventory Management

Manage unlimited products in real time with the most in-depth inventory management software on the market.

EMV Payment Solutions

Rapidly process EMV chip cards and protect customer information with NCR’s secure payment gateway.

Marketing & CRM

Generate brand awareness and repeat business with integrated email marketing, gift cards, and loyalty programs.

eCommerce Integrations

Integrate Counterpoint to popular eCommerce platforms to sync customers, products, inventory, and orders.

Accounting Integrations

Save valuable time and resources by interfacing Counterpoint to popular accounting software.

Sell your merchandise effortlessly to your wholesale and retail customers
  • Apply multiple tax rates on an item level on a single receipt or invoice – ring up retail and wholesale all on the same order, apply deposits, save credit card on file, track receivables and invoices with ease.
  • We believe that great retail experiences take place when inventory management intersect perfectly with improved customer engagement at point of sale.
  • Counterpoint can easily handle sales, returns, orders, and layaways – even on a single ticket.
  • With a configurable touchscreen, you can tailor Counterpoint  POS to fit your business and streamline operations, minimize errors, and maximize profits. 




Optimize your surf shop  inventory


  • Save time and import hundreds of products at once with the item import worksheet from the suppliers catalog.
  • Record everything you need to know about your inventory. Track your products by categories, collections, any unit of measurement, and just about any dimension or variant you can think of.
  • Design labels with your logo, print beautiful tags and labels for all selling units, such as eaches, cases, boxes, etc.

Create an omni-channel presence


  • Launch your eCommerce store. You worked very hard and spent a lot of time developing and growing your brand, and your online store should reflect that.
  • Run an online store seamlessly integrated with your Counterpoint POS system. Counterpoint integrates with most popular eCommerce platforms such as Shopify and WooCommerce.
  • Manage your online orders simply with a single synchronized inventory database across brick and mortar and online store. Mitigate overstock by knowing when and how much to reorder.
  • Easily fulfill orders with integrations to popular shipping solutions such as ShipStation.

Reduce stock overages and shortages with advanced purchasing


  • Set prices as you receive items, based on target margins you define.
  • Manage vendor items, costs, and lead times. Automatically create purchase orders from preferred suppliers or the suppliers with the lowest costs.
  • Receive merchandise with or without a PO and automatically transfer the right quantities to other retail locations.
  • Create multi-store purchase orders – consolidated for all locations or separate for each store to save time and to receive volume discounts from suppliers.

Deploy greater mobility for sales and inventory


  • Our mobile sales and inventory management tools, including tablet POS terminals and sleds for iOS and Android.
  • Deliver superior service and sales in stores, kiosks and outdoor environments.
  • Serve customers where they are, checking inventory availability, busting lines, and capturing additional business.
  • Run your physical counts with efficiency using our mobile inventory management solutions.

Discover new and valuable insights in your data


  • View, print, export, and e-mail any report. Create quick reports on the fly from search results.
  • Built-in dashboards and reports make it easy to see sales, profits by items, category, customers, and suppliers, and tons of other useful metrics.
  • See today’s sales performance or take a look at the past years with historical data.
  • You can even set prices as you receive items, based on target margins you define.

Sync Counterpoint POS with the platforms you trust

At POS Highway, we developed a platform to integrate NCR Counterpoint seamlessly to popular technologies and solutions. We support integrations to popular accounting and ERP’s such as QuickBooks Online, SAGE 100, Microsoft Great Plains, and many others.

From eCommerce platforms to warehouse management solutions, and order fulfillment/shipping solutions, you’re in for a true multi-channel retail ecosystem!

Business owners have great things to say about advanced reports and analytics
  • Robust merchandise analysis report helps to track inventory by top-selling and slow-moving, product returns, GMROI, and more.
  • Insightful sales analysis report by customers, segments, products, departments, and lifetime value.
  • Margin analysis and markup/down management worksheet
  • Inventory transfer analysis and replenishment worksheet

NCR Counterpoint Testimonials

Ready to take the next step together?

Speak with an expert

We spend time learning about you, your business, your goals, and our journey towards implementation.

View personalized demo

After compiling your specific requirements, we will demonstrate our capabilities catered to your business.

Get your quote

Our experts will work with you to provide a comprehensive quote for software, hardware, and services.

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