Designing for B2B requires a mind shift. You are not appealing to the emotional aspect of customers. Rather, everything you do is about leads generation and conversions.
You must have an in-depth understanding of the target audience. You focus a lot on targeting requiring more complex processes. The user interface (UI) and user experience (UX) must deliver optimal performance.
Our article will look at some B2B design trends to improve your business.
B2B Design Trends for 2021 Businesses
To use some of the trends, you need to invest in the right equipment. Laptops for graphic designers, for example, allow for efficiency. You also get enough storage for some of the large files you will be handling.
Let’s look at some of the trends to consider.
Encourage Action with a Strong Call-to-Action
Every time you get a visitor to your B2B website, you want them to complete a particular action. A strong call-to-action is a subtle guide that can lead to such.
Ensure no clutter around the CTA so that you do not distract the audience. The use of minimalism and simple designs is a fantastic bet. Start your CTA with a verb to encourage action. Words like download, click here, buy now are essential.
Some designers incorporate the use of white space. It allows for easy navigation while highlighting the critical elements. It helps narrow the focus of the online visitor to what you want.
Harmonizing Brand and Color Palettes
Graphic designers must pay attention to the use of color palettes. They must adhere to brand guidelines while incorporating different techniques. Such include the creation of harmony and shades. All this goes towards creating appealing websites.
Proper use of color shows confidence and brings the website to life. Gone are the days of dull branding as a way of showing professionalism? The Modern graphic designer employs the use of colorful minimalism in designs. It is a departure from the usual black, white, or greyscale applications.
Remember, even if you are dealing with the B2B sector, your audiences are still human. Understanding the psychology of color is critical for B2B graphic design.
Away with Images in Comes Digital Illustrations
Graphic designers are using digital illustrations for creative and unique output. The challenge of using images is the designs can end up looking a lot like the competitors. Illustrations give the designer more leeway in what they can do.
For B2C, it helps build emotional connections. You aim to evoke feelings of happiness and wonderment. In B2B, design illustrations help give the brand more personality. It also allows for a more immersive experience.
The brand achieves top-of-mind awareness amongst audiences. Graphic designers need to maintain high levels of professionalism while using illustrations. Clean angles and lines, for example, are appealing to look at. Illustrations also help introduce logic in the applications.
Dark Mode Trend in Design
The dark mode trend is still finding its footing in design. Some people may not be quite ready to accept it. It is crucial to have a good understanding of the target audience.
Some industries will be more appreciative of such designs. Such include entertainment, gaming, and streaming services.
Dark mode designs stand out. If you are looking for differentiation from the competitors, this is it. You get an ultra-modern, sleek design. It shows that your company is keeping up with current trends. The B2B customers will appreciate the fact that it is gentler on the eyes. It helps reduce the strain that comes from looking at a bright screen.
Designers must factor in contrast, scannability, and readability. Improper implementation can turn away audiences.
The Return of Graphicless Designs
We cannot argue about the importance of visuals on a website. But, B2B customers are particular in what they are looking for. The business nature makes it easier for them to interact with text a little bit more.
Graphicless designs mean you remove graphics. The alternative is to reduce what you use. A proper implementation will allow you to grab the attention of the online visitor. Incorporating animations and 3D forms will bring life and movement to the typography.
Create Excitement with Microinteractions
Micro-interactions create excitement resulting in a fantastic user experience. The designer utilizes individual moments to enhance the natural flow. You have probably interacted with some of them. Yet, you didn’t even know that it is a brilliant design technique.
You may, for example, notice movement when you hover over a particular section on the site. The menu may slide in a particular way. Elements may glide off the screen. Micro-interactions are powerful and effective. They have the ability to distract but in a positive way.
The online visitor may not even notice that the pages are taking longer than usual to load. Of course, you must not encourage slow page speeds. The animation will keep them entertained as they wait.
Artificial Intelligence and Voice User Interface
B2B customers want convenience. That is what technology will bring to your B2B website. A voice interface will help with faster search queries. Input data relevant to your B2B customers.
Chatbots can help bring efficiency to customer service. It eliminates the need for human agents, which can be a saving for the organization. You provide prompt responses resulting in a better user experience.
Artificial intelligence, virtual and augmented reality, can provide more immersive experiences. B2B customers get to experience your product without coming to the physical location.
Graphic designs are always evolving, whether you are targeting B2B or b2c. It is crucial to keep up with the trends if you hope to remain current. Technologies such as artificial intelligence, voice search, and chatbots enhance the user experience.
Designs like dark mode and graphicless designs will make you stand out. Animations and micro-interactions will make the design come to life, thus better engagement. Research your target audience before implementing any of the trends. What may be acceptable to one demographic may not be so appealing to another.