POS Highway Case Study: The Laurel Group at Baywoods
Founded in 1993, The Laurel Group at Baywoods is located on Long Island, NY and serves the surrounding communities. They have grown from a simple landscape design and build company, to one that includes maintenance and a complete retail store focused on outdoor living.
With a staff of over 140, and access to the finest subcontractors in the area, The Laurel Group builds its reputation on customer service. As stated by their controller, Gael Wilford, “We pride ourselves in the client experience and ensuring that each purchase is as unique as the clients themselves. In general, no client would ever see their purchase at another client’s home. The unique experience is important.”
This philosophy has served The Laurel Group exceedingly well. So much so that instead of relying on advertisements for business growth, 90% of the company’s referrals come from customers so pleased with their overall experience that they recommend the services to others.
However, this growth, especially in a business known for its unique products, has come with challenges.