The image of your restaurant solely rests on how good the setting of your restaurant is, this is where lighting plays a crucial role either in uplifting the thematic value or diminishing it entirely. The lighting can be rendered ineffective if the conditions are not strategized properly, such as irregular shadow formations or low lit conditions that harm your restaurant’s Instagrammable ambiance. Here are some expert tips to get you back on track with this lighting dilemma:
Effective positioning can go a long way to providing a rich lighting experience, which ensures that all the intricate details such as the food & décor are well-illuminated. If you wish to create a low-light environment to preserve the integrity of the theme of your restaurant, then keep in mind that the lighting should be adequate to allow your customers to view the menu and even snap a couple of pictures while they are at it.
Natural light or sunlight is a resource that you would always have, so why not make the most out of it to your advantage? This method would not only reduce your electricity bill but can also elevate the setting of your restaurant but adding a more natural vibe. This is due to the fact that artificial lighting solutions during the day can seem a bit off as your customers would be more accustomed to the sunlight outside.
In order to set up the right mood, there are some steps that need to be taken into consideration. The first one would be to ensure that the visibility is not zero, and your customers are able to view the menu and converse easily without the interference of any external lighting sources. The second important tip to keep in mind would be to devise a lighting plan that resonates with the mood that your customers have in mind vs. the kind of food that you are offering.
This is the part where you discover what kind of lighting solution works for you as there are a plethora of options for you to choose from. The conventional incandescent bulbs add some extra appeal while tending to the warmer tones, but fluorescent light bulbs are prone to delivering white light and can be useful if you own a pizza place or a fast-food chain.
Establishing a restaurant is hard work, but effectively maintaining it is where the real challenge begins as you have to take all kinds of customer feedback into account. Because we live in a Global Village, the idea of marketing and maintaining a positive image just got a whole lot easier. The formula to success as far as aesthetics go is simple; your restaurant should boast an aesthetic appeal that reflects a particular theme that is hip or classy. The lighting conditions would be regulated accordingly to maintain its thematic value, such as the use of elegant décor and good music.