When it comes to point-of-sale solutions, mobile is the word on pretty much everyone’s lips. You’d be hard pressed to find a self-respecting retailer who hadn’t at least thought about the vast opportunities that come with mobile POS, from the ability to better handle long checkout lines, to the ability to actively pursue new customers outside of the store. Because, when you look at the bigger picture, mobile has already started to change the way both customers and retailers think about doing business, to the advantage of both. And if you didn’t give it a serious thought yet, this would be the perfect time to think about how mobile POS can help, and if you want so, reinvent your business.
There are plenty of ways you can use mobile POS to improve in-store customer experience. The layout of any store usually revolves around the fact that customers, once they decide what they want to purchase, have to take their items to a fixed point of sale. And while we might never see the cash register completely disappear from stores, throwing a mobile POS into the mix will help remove some of the common ailments of the fixed point-of-sale system.
And When Speaking Of Those Ailments, You Can’t Skip The Good Old Checkout Line. Or Can You?
With mobile POS, your store can be known as the store that deals with checkout lines in the most efficient way – by sending staff armed with mobile point-of-sale devices to thin out the lines. But it doesn’t have to end there, either. With good POS software, you can analyze and predict customer behavior, which can allow you to change the layout of your store. If you add in mobile POS, your customers can pay as soon as they get everything they need, without having to go to a checkout counter, because it will come to them.
Taking the Show on the Road
Taking the checkout counter to the customer is not all you can do with mobile POS. You can also add a delivery service to your business, maybe open an online store, and take your goods to the customer as well. Sure, it might be more of an investment, but there are plenty of companies out there that sell online store software and services that will help you stand out, and if you choose well, the investment will pay off.
However, mobile POS will give you even more chance to reach new customers, as it lets you take your business on the road. You can have a mobile store that covers the places where large numbers of potential customers tend to congregate. It can be any kind of event – from street fairs to sport events, as long as there are people there who want to buy your products. This kind of mobile retail also serves as a good advertisement for your main store.
Then there are pop-up stores, which take great advantage of the whims and trends of different groups in today’s society. While knowing the trendy locations in your area where it might make sense to open one is important, don’t forget that having a good grasp on what is required to quickly and efficiently set-up a pop-up store might be key for the endeavor’s success. And with mobile POS solutions, you can cross of the “how to process payments” item from the list.
As any retailer would tell you, owning and operating a successful retail business is a constant struggle. You need to make sure you keep the existing customers while you’re trying to bring new ones in. You need to find new ways to speak to the generations with different shopping habits. You need to adopt the language of technology and import it into your business as seamlessly as possible. You always have to do your best to be one step ahead of the competition and customers alike, or you’ll be left behind. And in this place and time, getting the most out of mobile POS is an important part of the struggle, so use the advice given, or think up something new, to make mobile POS a part of your business.