Omnichannel shopping has gone from a trending buzzword to being part of every good retail strategy, and it’s all justified. After all, our needs as retailers change frequently.Today, our go-to channels for shopping are ever-evolving and incredibly varied from each other. A tech-savvy e-commerce manager, marketer, or business owner like yourself is aware of the fact that omnichannel retail is the only way to conduct successful business in the modern world the toughest part just comes in figuring out where the heck to start!
2019 was “The Year of AI.” And with that, the omnichannel retail trends experienced some of the great low-tech (and surprisingly attainable!) advancements in its procedures as a retail strategy. Ready to adopt some new Omnichannel trends for your business in 2020? Here’s where to start.
Omni-Device Consumers – the new norm
Google found out that the majority of digital consumers (85%) begin with the purchasing workflow on one device but finish it on another.Considering today’s shoppers, one cannot avoid the fact that they use multiple devices, and likely multiple channels to carry out their purchases. If you aren’t prepared well to accommodate this fluid shopping experience, you risk losing customers to the brands who can. Consider a mobile POS system that can be accessible anywhere while being connected to different platforms. The NCR POS system can be useful in this regard.
Painless Checkouts Over Everything Else
Now that you know your customers expect a smooth Omni-device shopping experience, the first thing you must consider is what that means the most important and highly intensive, part of that experience the checkout.
As it stands, a huge chunk of online shoppers abandons their carts without ever finishing their purchase. And the reason is hardly ever about the quality or the price of goods. Instead, the reason usually relates to the pain they had to go through while checking out.
It has now become crucial than ever to optimize your checkout process. Opt for payment options like Apple Pay and “buy now, pay later,” and the rest. Basically just streamline the entire digital checkout process for your retailers efficiently. A customized POS system for the specific industry may help i.e. a liquor POS system for the winery industry whereas a wholesale POS system for a wholesale business.
Drive Cross-Channel Personalization Through AI
The growing stability of AI, machine learning, and big data has driven the most personalization in the online shopping processes for the entire 2019. Today, even the “average” product marketers are able to leverage high-tech solutions to deliver personalized product recommendations on-site based on purchasing behavior and browsing. You can retarget shoppers on social media with engaging and personalized ads and promotions, use relevant email marketing campaigns to segment users and much more.
Experiment with augmented reality
While it’s true that augmented reality in a product didn’t catch on like wildfire in everyday life, brands and retailers are still reviving the concept to help with them with online sales.
After all, augmented reality is all about endowing the consumer to bring unique shopping experience into their home, their vehicle, and even to their liquor cabinet!
Chatbots To Scale Customer Services
For online shoppers, chatbots are priceless in providing personalized, instant customer service that smoothens the purchasing process. What’s even enhanced is that chatbots and mobile messaging platforms (like Facebook Messenger) must go hand in hand. With the current pace of tech developments, online sellers will soon have the opportunity to convert and serve an entirely new generation of consumers by simply adopting chatbots.